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Founded in 2019 by Aman Kandola, the story and vision for the brand is simple. Hand embroidered lehengas and shararas designed for the contemporary and fashion focused women. Amala is an Asian wear brand with design, fit and service at its heart; created to redefine the shopping experience for all generations. 


“To me Asian wear is a personal self reflection of individual style and fashion. Amala’s beautiful and bespoke fashion is embellished with artisanal hand embroidery and exquisite beadwork, and styled with ultra comfortable stretch materials to provide the Amala woman with the perfect flexible fit. So that you can ‘experience effortless’ with Amala, an exceptional selection of stunning authentic Asian fashion - with contemporary design and online shopping convenience - is offered!”

Aman Kandola
Founder and CEO 


Amala’s sensational designs focus on the premium end of the market, so that every customer can enjoy affordable luxury. All designs are created in the UK, and manufactured in India to exacting standards. 

Design inspiration is drawn from the world around us, and today's modern lifestyle and fashion trends. Amala’s talented design team launches four fashion collections per year, with additional special occasion extras. 

Every design is bespoke, and each piece is hand embroidered by an experienced artisan. We produce only a limited stock of each design, to ensure that the customer can flaunt an outfit that is not mass marketed or high street commonplace.


Traditionally, the Asian occasion wear shopping experience is a tedious affair that involves having to be measured for an outfit, waiting 6-8 weeks to pick it up, and then having to alter the fit so that you can finally wear it.

To experience effortless with Amala means that you can slip on a beautiful blouse made from comfortable flexible stretch material that fits like a second skin. Skirts and trousers feature easy fastening belts and hooks that allow you to adjust the fit, without the need of a seamstress or tailor’s alteration skills. We work hard to create beautiful and recognisable designs that fit women well. 


Amala’s impeccable design and fit standards are also matched by the high quality of service. 

“The key difference between us and the experience that shoppers currently have on the high street and when online shopping, is our dedicated customer focused service. We ensure that every customer feels valued and cared for.”

Experience effortless with Amala and enjoy:

  • A uniquely tailored online shopping experience 
  • Free next day delivery on all garments 
  • Free returns within 14 days
  • Exceptional customer service 

“With our speedy delivery, customers can wear their new purchase the very next day, no matter where they are in the world.”


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