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KLARNA Shop Now Pay Later



By Amala Limited is fully committed to protecting your privacy and the security of your personal information. Our privacy policy applies to all current and former visitors to our website. By using our website you are in agreement and consenting to the practices set out in this Privacy and Cookies Policy. 

We treat all personal data lawfully (according to the Data Protection Act 1998 and 2018 General Data Protection Regulations (GDPR). We only collect data that is necessary to operate our business, provide you with the service that you have requested, and to update you with the latest news and launches from By Amala Limited. 

We may collect and process the following data about you which is provided whilst filling in forms, registering an account, entering any competition or promotion, completing a survey, completing a transaction online or contacting us for any other reason. This data will include your full name, your delivery and billing address, your email address, your contact phone number, your IP address and your payment details. 

We do not collect or process your credit or debit card details, however these details are collected and processed by our payment processing service called Shopify Pay. The payment provider will provide us with information regarding the credits and debits made to your card in order to enable us to reconcile our accounts. 

We will maintain physical, electronic, and procedural safeguards that are designed to guard all customers personal data. For example, for the security of your online visit to our website we may make use of firewall barriers, encryption techniques and authentication procedures. 

Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. Although we will endeavor to protect your personal data, we cannot guarantee the security of your data transmitted to the website and any transmission will be at your own risk. 

We do not share our customers’ data with any third parties except to process orders to facilitate order fulfillment or to facilitate consent-based Marketing such as Emails or SMS. 

We reserve the right to use and share your data in the event we believe doing so is mandatory to operate the website, where such disclosure may be required by law or to protect our rights or the rights of others. We shall use information as otherwise permitted by law. 

We do not sell your personal information to third parties under any circumstances. We may share your personal information with third parties or affiliates with whom we have contracted to perform services on our behalf. All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.

We may only disclose personal information about our customers as permitted or required by law. Such instances may include a connection with either; a subpoena, a similar legal process, a merger, an acquisition or bankruptcy. We may disclose information about you to protect against fraud, other crimes and to enforce our contract with you. 

We will hold onto your information as long as you have your online account with us and as long as is needed to be able to provide the services and necessary customer services support to you. We may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you. We will only do this if reasonably necessary or required to meet legal or regulatory requirements, resolve disputes prevent fraud and abuse or to enforce our terms and conditions. 

All customers have the right to be informed about how we use and process your data, receive access to the personal data which we hold about you, to stop receiving marketing messages from us, to correct errors or mistakes and to have your data legally deleted from our records (and our partners and affiliates) – except where we are legally unable to do so. 

Any changes we may make to our privacy policy in the future will be posted on this page. You should ensure that you review this Policy from time to time so you are fully informed of how we use your personal information.



A cookie is a small file which is stored on the hard drive of your computer. Cookies help us to improve the website and to deliver a better and more personalised service.

We may collect information about your computer, which will include your IP address, operating system and browser type. We will use this information for system administration and statistical analysis which provides data on our users browsing actions and patterns and does not identify any individual. 

For the same reason, we may obtain information about your general internet usage by using cookies. We use cookies to store basic details, eg your postcode, and to tell us you are an existing customer, which means you will not have to re-enter some of your information on our website. Please note our cookies do not store payment card details.

We use the following cookies: 

  1. Necessary cookies: These are cookies that are required to operate the website. These will for example enable you to log into secure areas of the website. 
  2. Analytical cookies: These are cookies that are required to allow us to recognise the number of visitors to the website and get an understanding of how visitors move around the website when they are using it. This will allow us to improve the way our website works. 
  3. Functionality cookies: These are cookies that will recognise when you return to the website. This will allow us to personalise our content for you, greet you by name and remember your preferences. 
  4. Targeting cookies: These are cookies that will record your visits to the website, the pages you have visited and the link you have followed. This will allow us to make the website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. 

Please be aware that some third parties may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by changing the settings on your browser which allow you to refuse the setting of some or all cookies. Please note that if you do choose to block all cookies you may not be able to access all or some parts of the site. 

If you have any questions about our privacy or cookies policy please contact us at 

This Privacy Policy was updated on 14th September 2019.


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