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KLARNA Shop Now Pay Later


Research and development of the brand started in 2019 after personal frustration with the lack of online services available for last minute outfits. Being a last minute shopper I could rarely find anything which would arrive in time. Buying western clothes was always a breeze as i could go online and receive an outfit the very next day so why could i not do this with Asian clothing? So this is where it all began..

After many months of research into fabrics, sizing, design and logistics we launched Amala in October 2021.

The story and vision for the brand is simple. Hand embroidered lehengas, shararas and trouser suits designed for the contemporary and fashion focused women. Amala is an Asian wear brand with design, fit and service at its heart; created to redefine the shopping experience for all generations.

With love,



Our mission is to change the way you shop for Asian Occasion Wear. No more spending hours wondering around congested stores with the hope of finding something you like.

You can now shop from the comfort of your home and receive your outfit the very next day with our free next day delivery policy. With a free 14 day returns service.

All of our outfits are hand embroidered and made using stretch fabric lining removing the need for a tailor. We stock over 600 hundred outfits in our UK warehouse ready to be shipped.

Whilst you 'Experience Effortless' we make no compromises on your outfit!



Amala’s sensational designs focus on the premium end of the market, so that every customer can enjoy affordable luxury. All designs are hand embroidered and manufactured in India to the highest standards. 

Design inspiration is drawn from the world around us, and today's modern lifestyle and fashion trends. Amala’s talented design team launches four fashion collections per year, with additional special occasion extras.

Every design is bespoke, and each piece is hand embroidered by an experienced artisan. We produce only a limited stock of each design, to ensure that the customer can flaunt an outfit that is not mass marketed or high street commonplace.


Amala’s impeccable design and fit standards are also matched by the high quality of service.
The key difference between us and the experience that shoppers currently have on the high street and when online shopping, is our dedicated customer focused service. We ensure that every customer feels valued and cared for.

Experience effortless with Amala and enjoy:

• A uniquely tailored online shopping experience
• Free next day delivery on all garments
• Free returns within 14 days
• Exceptional customer service

“With our speedy delivery, most customers can wear their new purchase the very next day."


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